Analysis & Development of E-commerce Website – Case Study Analysis :

Abstract

The e-commerce boom that has swept the globe in recent years is bringing new economic opportunities to global travel and the travel sector. According to a survey, despite the fact that India had 250 million internet users as of June 2014 (Nigam, Nayak, & Vyas 2015), online booking penetration in the travel business remained low. The traveler division would not be abandoned in any way, shape, or form as a result of the rise of Internet users. In order to tap this potential market, travel industry associations and Internet organizations are working together. The following case study is aimed to analyze the existing website of an e-commerce travel company. The conducted research was accomplished in response to the less traffic and conversion via the online website of the travel company against the competitors. After analyzing, many flaws were detected in the existing website and changes were proposed. 

Table of Contents

Introduction

Overview of the organization

Existing e-business system used by the ‘Broken Compass’

Drawbacks of the existing website system

Proposal for an improved e-business

The technology used in the development of the solution

Identification of the ethical and legal implications of the solution

Impact of change on the staff and organization

References

Introduction

Through the advancement of the Internet and the World Wide Web, information technology has made web-based company possible. These advancements have impacted both consumers and businesses, particularly in the areas of transportation and travel. This paper will examine the e-commerce system of ‘Broken Compass,’ a tour and travel company based in Delhi, India, to learn about the flaws in their system, technical solutions to the problems, ethical and legal implications of the solution, and how this solution will affect employees and the organisation.

Overview of the organization

Broken Compass, founded in 2010, is one of the best doggy tour and travel companies in Sydney, led by Roger Fernandez. The company aims to cater to all types of customers, whether they are backpackers, VIPs, lone travellers, or a family of ten. Travelers can book trips to anywhere in the world with the greatest travel budget using the company’s online running portal (website).